Television

WOTSO

Challenge:

WOTSO sought to establish itself as Australia’s premier flexible workspace solution by driving broad brand awareness and consideration among business decision-makers, sole traders and corporate teams. In a cluttered and rigid commercial real estate market, WOTSO needed to cut through and educate prospective members on its key differentiators, including no locked-in contracts, flexible month-to-month agreements, pet-inclusive environments and vibrant community perks. Strategically, the campaign needed to position WOTSO as the ultimate “work local” hub for growing Australian businesses.

 

Solution:

To capture target audiences at scale, WOTSO partnered with Nine Plus to launch a broadcast TV campaign in Sydney. This high-reach strategy placed an energetic creative that showcased WOTSO’s flexible office model within Nine’s premium linear network, providing the immediate mass-market scale needed to build recognition, trust and consideration across Sydney’s business community.

  • Agency or Direct

    Direct

  • Client

    WOTSO

  • Date of Activity

    July 2026

  • Media Format

    Metro TV & 9Now

  • Budget

    $150,000

  • Category

    Shared Office Space

Campaign Creative

Execution

The campaign leveraged Nine’s linear broadcast channels to build reach and frequency with key business decision-makers, using 30-second brand awareness creatives designed to tell the WOTSO story, and 15-second cutdowns to drive top-of-mind recall. 

To ensure the exposure continued throughout daily professional routines, placements were front-weighted for high-attention viewing windows spanning daytime, news and prime-time. Placements were also embedded within Nine’s trusted, high-rating broadcast programs, including 9News, Today Extra, A Current Affair, Tipping Point, Travel Guides and Lego Masters to continue driving scale.

Results

High Impact Reach: Delivered a total of 57 broadcast spots across Nine’s Sydney network.

Massive Audience Scale: Successfully reached over 3.81 million cumulative viewers (P25+) and delivered 99.5 Total TARPs in the campaign burst.

Hear what the client had to say

Massive local awareness, minimal wastage.

“Nine launched our story across Australia’s biggest TV shows with our ads displaying in the suburbs we selected, in and around our 40 Australian locations.”

Jessie Glew
Chief Executive Officer

Let’s work together.

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Nine Plus is the specialist division within Nine, here to work with small and medium-sized businesses to help your advertising across Nine’s television, digital and print brands.

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