Jamberoo Action Park

Television

Jamberoo Action Park

Challenge:

Jamberoo Action Park aimed to cement its position as the definitive destination for families looking to build unforgettable, season-long summer memories. The primary objective was to drive broad brand awareness and consumer consideration to mark the park’s highly anticipated seasonal reopening. The campaign needed to achieve precise, high-impact reach among key purchasing demographics, specifically targeting parents and principal grocery buyers with children.

Solution:

To capture the attention of families planning their seasonal activities, Nine engineered a tailored, multi-platform media strategy anchored in high-visibility broadcast integration. The solution combined the immediate, trusted engagement of a live on-site weather activation within the TODAY Show with a premium commercial media schedule. By pairing a live television experience with targeted video-on-demand assets on 9Now, Nine created a dominant media footprint capable of moving parents from awareness to direct ticket purchase.

Agency or Direct

Direct
Client

Jamberoo Action Park
Dates of Activity

September 2025-February 2026
Media Format

Metro TV & 9Now
Budget

$200,000
Category

Theme Parks

Campaign Creative

Execution

The campaign launched with a dynamic live weather broadcast hosted on-site at Jamberoo Action Park by TODAY Show’s talent, offering millions of viewers an authentic, high-energy look at the park’s attractions. This in-program integration was reinforced by a high-impact 15-second commercial block designed to drive immediate brand recall.

To maintain top-of-mind consideration throughout the warmer months, Nine rolled out a multi-layered media schedule for Channel 9 and 9Now programming. The rollout was front-weighted with a teaser burst in September and October to generate excitement for the official reopening, followed by a heavily up-weighted schedule timed for the summer school holidays when family entertainment intent peaks.

Results

Successfully drove immediate foot traffic and gate revenue, resulting in a phenomenal +35% increase in park attendance and seasonal ticket sales year on year.

Delivered Jamberoo Action Park its strongest commercial performance and highest revenue result in five years.

Generated massive, highly engaged national reach among the core target audience of parents and families via prime-time morning television integration.

Maximised channel efficiency by pairing wide-reaching linear TV bursts with high-intent digital targeting on 9Now during key school holiday booking windows.

Source: Jamberoo Action Park internal analytics 2025

Hear what the client had to say

A decade-long partnership.

“Thanks to Nine’s best television programming, our ticket sales continue to soar. It’s been so successful, we’re opening a whole new theme park.”

Grant Wright
Marketing Director

Let’s work together.

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