Jamberoo Action Park advertising success story, with increased business growth through TV

Television

December 1, 2020

Jamberoo Action Park

Campaign objective:

Jamberoo Action Park is the largest family-owned and operated water theme park in NSW, offering world-class rides and attractions in an impeccably maintained natural setting between the mountains and the sea.

Jamberoo Action Park was looking to achieve a similar level of reach and frequency as it enjoyed pre-COVID. The Nine Plus team devised a tailored TV campaign focused on the Today Show broadcasting the weather report, a live cross from Jamberoo Action Park hosted by the Today weather presenter, Tim Davies. In addition, a 15-second TV commercial was produced to complete the in-program exposure. Lastly, an advertising campaign across Nine’s TV channels and video on demand platform, 9Now, was also implemented.

Campaign outcome:

As a result of this TV campaign Jamberoo had an influx of visitors, with their overall sales results for the peak period up by 35% on the figure budgeted for, which was based on a relatively strong 2018-19 season. January sales figures and park visitation numbers were the strongest in the past five years.

Visit Client Website

Agency or Direct

Direct
Client

Jamberoo Action Park
Date of Activity

December 2020 – January 2021
Media Format

TV & BVOD
Budget

$230k
Category

Theme Parks

Campaign Creative

15 Second Television Commercial

Broadcast across Channel 9, 9Go!, 9Gem, 9Life, 9Rush, and digitally on 9Now.

Hear what the Client had to Say

“We really appreciate the help and support of the network over the past two seasons, in particular helping to add value to our brand and our offering to guests through a considered and timely approach to media, consistent with the seasonal and time-critical nature of our business.

Nine has helped us maintain a strong and time-critical presence in the market in the face of adversity, delivering important brand messages for the immediate results our business needs. Without this strong, concerted approach, the brand would lose momentum and miss out on critical and unsalvageable seasonal sales opportunities.

Through-the-line engagement with the sales, production and studio teams has helped to deliver a cohesive and potent message at the times when the audience is most receptive to it.”

Grant Wright
Marketing Manager | Jamberoo Action Park

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Nine Plus is the specialist division within Nine, here to work with small and medium-sized businesses to help your advertising across Nine’s television, digital, radio and print brands.

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