Campaign objective:

Click Frenzy is Australia’s first and most recognised national online mega-sale event, bringing together online retail brands and their exclusive offers on a centralised shopping platform six times a year for a limited time period.


Click Frenzy approached Nine for one of their biggest sales in November and tasked Nine with the challenge of driving mass awareness across its portfolio of assets.


The Nine Plus team responded with a TV campaign that incorporated a Today Show segment, a digital campaign with Nine’s performance product 9Optimum and also digital ads across Nine’s publishing sites.



Click Frenzy’s marketing activity with Nine contributed to a bumper November event, highlighted by more than 100,000 new subscribers signing up to Click Frenzy.

  • Agency or Direct


  • Client

    Click Frenzy

  • Date of Activity

    October 2020

  • Media Format

    TV and Digital

  • Budget


  • Category

    Online Retailer

Campaign Creative

30 Second Television Commercial

Broadcast across Channel 9, 9Go!, 9Gem, 9Life, 9Rush, and digitally on 9Now.

Digital Assets

A digital campaign with Nine’s performance product 9optimum.

Different creative was served based on different time periods.

Branded content across Nine’s publishing sites including WA Today, The Age, The Sydney Morning Herald and Brisbane Times.

Roadblock display including billboards, miniscroller, leaderboard and half page

Hear what the Client had to Say

“The Nine Plus team were fantastic to deal with and provided us with everything we needed to make an informed decision on the most suitable channel mix for our business.There’s no doubt our activity with Nine contributed to what was a strong November Click Frenzy event and we look forward to working with Nine on future campaigns

Mark Salzman
Marketing Manager | Click Frenzy

Let’s work together.

Ready for that Nine Plus advantage?

Nine Plus is the specialist division within Nine, here to work with small and medium-sized businesses to help your advertising across Nine’s television, digital, radio and print brands.