Campaign objective:

Roll’d began in 2012 as the go-to for fast, fresh Vietnamese street food in Melbourne’s CBD before growing into the largest Vietnamese fast-casual food retailer across Australia. Everything we do at Roll’d is made with love. A family kind of love. A love for people, for food, for heritage. We embody the practised skills from our Vietnamese culture every time we roll a Soldier, load up a Bánh Mì or stir up a Phở in one of our 100-plus locations. We approached Nine Plus to help us rapidly increase awareness of the Roll’d brand and menu and recruit new customers. It’s simple: we want every household in Australia to embrace and taste the joy of Vietnamese food and culture.

Outcome:

The Nine Plus team responded with a TV, print and digital campaign that boosted awareness and increased website traffic. This included unique user growth, deeper customer exploration of our menu and increased online sales.