Campaign objective:

Roll’d began in 2012 as the go-to for fast, fresh Vietnamese street food in Melbourne’s CBD before growing into the largest Vietnamese fast-casual food retailer across Australia. Everything we do at Roll’d is made with love. A family kind of love. A love for people, for food, for heritage. We embody the practised skills from our Vietnamese culture every time we roll a Soldier, load up a Bánh Mì or stir up a Phở in one of our 100-plus locations. We approached Nine Plus to help us rapidly increase awareness of the Roll’d brand and menu and recruit new customers. It’s simple: we want every household in Australia to embrace and taste the joy of Vietnamese food and culture.



The Nine Plus team responded with a TV, print and digital campaign that boosted awareness and increased website traffic. This included unique user growth, deeper customer exploration of our menu and increased online sales.


  • Agency or Direct


  • Client


  • Dates of Activity

    December-October 2020

  • Media Formats

    TV, Print & Digital

  • Budget


  • Category

    Retail - Food

Campaign Creative


Broadcast TV campaign that was across peak and off peak formats on Channel 9

Digital & Print

Mixture of Full Page Ads across The Age and Sydney Morning Herald,

Full Page Ads in Good Food and Sunday Life,

Native articles across Good Food,

High impact display on

Hear what the Client had to Say

“It’s clear Australians are hungry for a taste of adventure, and with Nine Plus we were able to shape a partnership that put Roll’d Vietnamese front and centre of that desire. The campaign focused on driving awareness and exploration of our menu, which resulted in significant increase in website traffic, mainly from new and unique visitors.” 

Amanda Bevan,
National Marketing Manager, Roll’d

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Nine Plus is the specialist division within Nine, here to work with small and medium-sized businesses to help your advertising across Nine’s television, digital, radio and print brands.