Radio
June 1, 2021

Kitchen Capital

Challenge:

As Perth’s leaders in custom kitchen renovations, Kitchen Capital have built a reputation for outstanding quality and exceptional service. They wanted to represent this and connect the brand with busy working professionals, making sure Kitchen Capital was top of mind when thinking of giving their kitchens a face-lift.

 

Ultimately it was about driving leads to the website to request a consultation.

 

Solution:

Nine Radio is a powerful and trusted platform allowing brands to reach a high-value target audience, and it delivers real business results to guarantee return on investment.

 

6PR was recommended as the most effective channel to advertise Kitchen Capital’s brand message, using brand ambassador Robert Broadfield, focused during the day in timeslots where a higher percentage of working professionals would be listening.

Visit Client Website
  • Agency or Direct

    Direct

  • Client

    Kitchen Capital

  • Dates of Activity

    June-July 2021

  • Media Formats

    Radio 6PR

  • Budget

    $15,000

  • Category

    Retail

Campaign Creative

Execution:

 

The partnership with 6PR consisted of a couple of layers. To maximise reach, the base schedule included 30-second spots that went to air in the high-performing Breakfast and Drive timeslots from Monday to Friday.

To connect with the target group of busy professionals, we included top-of-hour News sponsorships alongside five-second credits.

30 Second Commercial

 

Results

Over the campaign period the results exceeded expectations, with a massive 45% uplift in website traffic to www.kitchencapital.com.au and the volume of leads increasing threefold.

Importantly, the right kind of new, premium customers were contacting Kitchen Capital.

Hear what the client had to say

“If anything, our results with radio have been too successful, to the point where our team has become overwhelmed with enquiries. We have had to pause for a while to allow them to catch up. I believe that due to the local talkback nature of 6PR the listener is more engaged with the station rather than it just being background noise.”

Oliver Wood – Managing Director, Kitchen Capital

Let’s work together.

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Nine Plus is the specialist division within Nine, here to work with small and medium-sized businesses to help your advertising across Nine’s television, digital, radio and print brands.

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