Online men’s health clinic, Mosh, launched in Australia a little over a year ago to address the social stigma around men seeking help when it came to health and wellbeing.
Mosh is designed to make men’s health easy, affordable and accessible, by connecting men with accredited doctors, and organises treatments in discreet packages to be delivered to your door.
Mosh was looking to continue its growth in Australia and wanted help diversifying its media mix in order to drive greater awareness of its services.
The Nine Plus team helped the brand look beyond traditional TV advertising by using in-program integration to help drive awareness and growth.
Harnessing Nine’s Wide World of Sports, Mosh took on a six-week campaign that saw levels of in-program mentions using talent ambassadors across the NRL broadcast, and other sport panel shows.
The campaign delivered a high level of website traffic, exceeded brand awareness metrics, and had a positive impact on customer acquisition costs. The client also sighted how Nine and traditional media helped Mosh build credibility and trust with consumers.