Television
November 30, 2020

Mosh

Campaign Overview:

Online men’s health clinic, Mosh, launched in Australia a little over a year ago to address the social stigma around men seeking help when it came to health and wellbeing.

 

Mosh is designed to make men’s health easy, affordable and accessible, by connecting men with accredited doctors, and organises treatments in discreet packages to be delivered to your door.

 

Mosh was looking to continue its growth in Australia and wanted help diversifying its media mix in order to drive greater awareness of its services.

 

The Nine Plus team helped the brand look beyond traditional TV advertising by using in-program integration to help drive awareness and growth.

 

Harnessing Nine’s Wide World of Sports, Mosh took on a six-week campaign that saw levels of in-program mentions using talent ambassadors across the NRL broadcast, and other sport panel shows.

 

Campaign Outcome:

The campaign delivered a high level of website traffic, exceeded brand awareness metrics, and had a positive impact on customer acquisition costs. The client also sighted how Nine and traditional media helped Mosh build credibility and trust with consumers.

Visit Client Website
  • Agency or Direct

    Direct

  • Client

    Get MOSH

  • Dates of Activity

    Q2 2020

  • Media Format

    TV

  • Budget

    Under $500k

Campaign Creative

30 Second Television Commercial

Broadcast across Channel 9, 9Go!, 9Gem, 9Life, 9Rush, and digitally on 9Now.

Hear what the Client had to Say

“It was our big first step into TV, and Nine’s fully integrated solutions have helped us successfully launch our brand into building mass awareness. We had planned our campaign methodically to ensure we bring our data-driven, test-and-learn approach to TV, and with Nine’s support we were able to get valuable insights for future campaigns. We were hopeful for the campaign’s success and thrilled to experience a huge increase in site traffic, brand awareness metrics and positive impact on overall customer acquisition cost.

“As a digital brand, building credibility is becoming more and more difficult because it has become easier for any untrustworthy internet businesses to go to market with social media marketing. Being on Nine has definitely put Mosh on a different playing field in the minds of the audience and showcased our commitment to building a leading online healthcare platform. We are looking forward to developing a long-lasting relationship with Nine as we scale.”

Christine Yoon
Head of Marketing

Let’s work together.

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Nine Plus is the specialist division within Nine, here to work with small and medium-sized businesses to help your advertising across Nine’s television, digital, radio and print brands.

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