Campaign Overview:

Pepe Saya Buttery was established in 2010. The dream was twofold: to create beautiful-tasting Australian cultured butter and generate a shift towards using local butter.


Pepe Saya’s main campaign objective was to promote brand awareness for their products and to drive traffic to the newly built website for online sales.


Campaign Outcome:

Nine Plus was tasked with creating a broadcast media schedule that was able to bring their 15 and 30-second TVCs in front of their target audience. Using Sydney as the initial test market, 9News and TODAY were chosen as key formats for Pepe Saya whilst also using Nine’s secondary channels to boost their frequency.

  • Agency or Direct

    Agency - Love Media

  • Client

    Pepe Saya

  • Dates of Activity

    Dec 2020

  • Media Formats

    Radio (2GB) & TV

  • Budget

    Less than $100,000

  • Category


Hear what the Client had to Say

“This is our first experience in advertising on TV and radio. We chose to advertise on 2GB and the 9Network metro and regional after a really great experience with them from a previous PR campaign. We felt like they were a great fit for us and our brand.


“The team and Nine Plus have made it such an easy experience for us. From the day the radio ads went live we have had calls from people as they were hearing them. We were really excited for this campaign to help our brand be front of mind in the lead-up to the busy Christmas period.”

Pierre Issa
Pepe Saya

Let’s work together.

Ready for that Nine Plus advantage?

Nine Plus is the specialist division within Nine, here to work with small and medium-sized businesses to help your advertising across Nine’s television, digital, radio and print brands.