Pepe Saya Buttery was established in 2010. The dream was twofold: to create beautiful-tasting Australian cultured butter and generate a shift towards using local butter.
Pepe Saya’s main campaign objective was to promote brand awareness for their products and to drive traffic to the newly built website for online sales.
Nine Plus was tasked with creating a broadcast media schedule that was able to bring their 15 and 30-second TVCs in front of their target audience. Using Sydney as the initial test market, 9News and TODAY were chosen as key formats for Pepe Saya whilst also using Nine’s secondary channels to boost their frequency.