Snaffle is a newly established rental business for some of Australia’s favourite consumer and lifestyle products. The service provides customers with flexible options to rent products ranging from mobile phones through to home appliances. As the new kid on the block, Snaffle wanted to establish itself within the marketplace and drive website traffic to snaffle.com.au.
Snaffle launched a two-month TV advertising campaign across the 9Network’s highest reaching programs, such as The Block, 9News and TODAY, and complemented the TV campaign with digital advertising across Nine’s video streaming platform, 9Now, and women’s lifestyle network, 9Honey.
Snaffle experienced a 40% month-on-month increase in Google search traffic to snaffle.com.au.