Campaign Overview:

Snaffle is a newly established rental business for some of Australia’s favourite consumer and lifestyle products. The service provides customers with flexible options to rent products ranging from mobile phones through to home appliances. As the new kid on the block, Snaffle wanted to establish itself within the marketplace and drive website traffic to snaffle.com.au.

 

Snaffle launched a two-month TV advertising campaign across the 9Network’s highest reaching programs, such as The Block9News and TODAY, and complemented the TV campaign with digital advertising across Nine’s video streaming platform, 9Now, and women’s lifestyle network, 9Honey.

 

Campaign Outcome:

Snaffle experienced a 40% month-on-month increase in Google search traffic to snaffle.com.au.

  • Agency or Direct

    Direct

  • Client

    Snaffle

  • Dates of Activity

    October - December 2020

  • Media Formats

    TV, BVOD and Digital

  • Budget

    $100,000 per month

  • Category

    Retail

Campaign Creative

30 Second Commercial

Broadcast across Channel 9, 9Go!, 9Gem, 9Life, 9Rush, and digitally on 9Now.

Digital Campaign

Native branded content across 9Honey.
Cost per click display utilising 9Optimum.
Roadbloack display on nine.com.au including a billboard and half page.

Increase in online search traffic to the site 0%
Hear what the Client had to Say

“Working with Nine Plus was great for us as we launched Snaffle to the world after our soft launch in August. There was a measurable increase in traffic, but also wider awareness indications came from invitations to speak at conferences – and of course, other people trying to sell space to us.

“Establishing a new brand in a space that doesn’t have a lot of wider recognition at this point in time is a challenge, but the support we got and the base we have set for further activity is ideal.”

Paul Winslow
Chief Marketing Officer, Snaffle

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