Longstanding Queensland-based residential and commercial painting business, Rochele Painting, was looking for new ways to generate new business, build brand awareness and recruit new painters to join the business.
The Nine Plus team recommended television and video on demand advertising to help tell the Rochele Painting story. The multi-month campaign ran 15-second ads featuring one of the painters from the business, across the 9Network and 9Now.
Rochele Painting experienced a quarter-on-quarter uplift in demand for both residential and commercial jobs that enabled them to connect with potential painters as well.
TV’s wide-reaching storytelling abilities also helped the business instil a sense of pride and brand love among staff.