Avari Capital Partners advertising success with The AFR

December 1, 2020

Avari Capital Partners

Campaign Overview:

Real estate and investment experts, Avari Capital Partners, were looking to generate awareness, desire and consideration for Avari’s real estate funds management product. With a clientele ranging from international banks, hedge fund managers and offshore individuals to private wealth experts and family office clients, they needed a platform to connect with influential and ambitious decision makers.

The Nine Plus team used the engagement of print advertising and the strength of Australia’s premier destination for business and finance news, The Australian Financial Review, to connect Avari with their core target market through a four-week print campaign.

Campaign Outcome:

Over the four-week period Avari were exposed to a high level of quality leads, increasing website traffic five-fold.

Visit Client Website

Agency or Direct

Direct
Client

Avari Capital Partners
Date of Activity

July 2020
Media Format

Print – The AFR
Budget

$40,000
Category

Real Estate

Campaign Creative

The Australian Financial Review

A selection of half pages and quarter page strips, running over four weeks.

Hear what the Client had to Say

“We were overwhelmed by the amount of leads we received from our first advertising campaign in The Australian Financial Review. The traffic to our website was up to five times the normal daily level, directly attributable to the newspaper ads. We have already converted many of the inbound leads into investors in our products.

“One of the major benefits of advertising in the AFR that we didn’t initially appreciate was the increase in industry credibility it would give us. Avari Capital Partners is a relatively new funds management company, and the campaign has grown our brand awareness within the Australian investment community enormously. When we contact potential investors now, most of them know who we are and what we do. Many have actually mentioned seeing our promotions within the AFR.”

Simon Riordan
Head of Distribution

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Nine Plus is the specialist division within Nine, here to work with small and medium-sized businesses to help your advertising across Nine’s television, digital, radio and print brands.

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