Outback Sleepers Australia tv advertising success story with increased sales

Television

November 1, 2020

Outback Sleepers Australia

Campaign Overview:

For over 20 years, South Australian-owned Outback Sleepers Australia has been a leading manufacturer of concrete sleepers for use in retaining walls. Despite its longevity in the market, Outback Sleepers wanted a campaign that would increase brand awareness in South Australia, with a focus on the quality of its concrete products and unmatched customer service.

For the first time ever, Outback Sleepers invested in a month-long TV campaign across the 9Network alongside the 9Now streaming platform, using a 30-second commercial.

Campaign Outcome:

The month-long campaign generated a 54% year-on-year increase in cash sales, with the client sighting weekly data reports that highlight how prime-time TV slots delivered significantly better results for Outback Sleepers.

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Agency or Direct

Agency
Client

Outback Sleepers Australia
Dates of Activity

September - October 2020
Media Format

TV
Budget

Less than $20,000
Category

Home

Campaign Creative

30 Second Television Commercial

Broadcast across Channel 9, 9Go!, 9Gem, 9Life, 9Rush, and digitally on 9Now.

Sales increased 0%

Brand Awareness increased 0%

Hear what the Client had to Say

“This was my first venture into TV advertising and I was surprised and impressed at the relatively low cost and the impact it had for our business. I always envisioned TV advertising to be high-end and out of reach for small-to-medium businesses, but it isn’t.

“Communication from all involved at Nine Plus was very professional and efficient. Questions were answered quickly and the weekly update summary was extremely useful. The weekly data report leads me to firmly believe that if you were to invest in more prime-time TV slots you would get significantly better results. Will definitely revisit TV advertising in the near future.”

Nick Bowden
Owner, Outback Sleepers Australia

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