Jacaranda Financial Planning advertising success story, with increased business growth through Radio

Digital Radio

January 1, 2022

Jacaranda Financial Planning

Campaign objective:

Jacaranda Financial Planning is a leading financial planning practice in NSW and Victoria, well known for providing quality, understandable and trusted advice to many clients over the past 30 years.

Jacaranda Financial Planning engaged Nine Plus to devise a Nine Radio campaign around driving attendees and awareness to their financial planning seminars both in Sydney which are monthly and quarterly in Melbourne. The Nine Radio campaign adopted an ‘always on’ approach with placements ramping up the week before each seminar. The campaign also includes live reads with all presenters, a live segment with John Stanley and Denis Walter plus their very own 20 minute show with The Two Murrays on Summer Weekends.

Outcome:

Jacaranda has been advertising on Nine Radio for more than 30 years, and a large part of maintaining its successful reputation for so long is its ongoing commercials on 2GB.

Visit Client Website

Agency or Direct

Direct
Client

Jacaranda Financial Planning
Date of Activity

Continuous for 12 years
Media Format

Nine Radio, 2GB, 3AW, 4BC and 6PR
Budget

$25k per month
Category

Financial

Campaign Creative

Brett Stene, one of Australia’s top financial advisers says marketing with Nine’s radio stations – 2GB, 3AW, 4BC and 6PR – has been instrumental in establishing the Jacaranda Financial Planning brand and keeping it one step ahead of its competitors.

John Stanley Live Read

Broadcast across 2GB radio.

30 second commercial

Broadcast across 2GB, 3AW, 4BC and 6PR

Hear what the Client had to Say

“Jacaranda today is one of the largest and fastest growing advisory firms, and a lot of that success is due to radio advertising on Nine. Radio is a core part of our service offering, in terms of people understanding where we are coming from, and Nine has been central to how we’ve gone about building our business. You hear us on the radio, and through that trust we have been able to build the Jacaranda brand. If you can align your own brand with a trusted brand like Nine Radio, you are a lot further ahead.“

Brett Stene
Principal and Senior Adviser | Jacaranda Financial Planning

Let’s work together.

Ready for that Nine Plus advantage?

Nine Plus is the specialist division within Nine, here to work with small and medium-sized businesses to help your advertising across Nine’s television, digital, radio and print brands.

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