December 11, 2020

Palmers Glass

Campaign Overview:

Sydney-based glass manufacturer and installer, Palmers Glass, wanted to rebound as quickly as possibly following the initial impacts of COVID-19, and looked to launch a high-frequency campaign to put its brand top of mind to generate new leads.

 

Palmers Glass chose to invest its full budget with Australia’s leading radio program, Ben Fordham LIVE on Sydney’s 2GB radio network.

 

The campaign featured high-rotation ads within Ben’s weekday breakfast show and set the creative apart from competitors by using ads voiced by 2GB’s weather presenter, Tim Bailey.

 

Campaign Outcome:

Quarter-on-quarter sales growth across the October-to-December period.

  • Agency or Direct

    Direct

  • Client

    Palmers Glass

  • Dates of Activity

    Oct-Dec 2020

  • Media Formats

    30 sec spots plus sponsorship

  • Media Channel

    Radio – 2GB

  • Category

    Home

Campaign Creative

Ben Fordham Time Call

Broadcast across 2GB radio.

Tim Bailey Voiced Commercial

30 second commercial broadcast across 2GB radio.

Hear what the Client had to Say

“I owe a massive thanks to the Nine Plus team for how well my radio campaign has gone. I have done several radio campaigns, but this one is different. The inclusion of the voice of Tim Bailey over the top of our current Baby Shark jingle has really got people talking.

“People are asking how we increased the amount of trucks on the road (they’re obviously noticing them) because our advertising is achieving great cut-through and our results are reflecting this. We put it down to our campaign and the catchy music and great voiceover. We will definitely be on-air again in 2021 with 2GB.”

Rob Palmer
Palmers Glass

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